DS7 Crossback to be Coming to Iranian Auto Market

Monday, December 4, 2017 - 14:45

The SUV is the French luxury brand’s first proper stab at competing toe-to-toe with the likes of BMW, Mercedes-Benz and Audi, taking aim at the X3, GLC and Q5 respectively.

It was first unveiled online ahead of the Geneva Motor Show, and we had seen it before in spyshots. The SUV comes with a distinctive styling, and its interior is covered in premium materials. These elements are expected from a brand with premium ambitions, and it was natural for DS Automobiles to focus on these aspects.

DS 7 CROSSBACK is first of the second-generation models from DS Automobiles. This sophisticated SUV asserts itself with a feature at the front that is instantly recognizable: DS WINGS. From the side, its sculpted shapes and the intricate aesthetics of its alloy wheels emphasize its dynamism.


Inspired by the DS E-TENSE concept car, 3D Full LED rear lights have a three-dimensional motif like the scales of a reptile. DS 7 CROSSBACK’s interior is an expression of the expertise our designers, engineers and craftsmen have put into it.

The DS7 Crossback is currently the flagship of the French brand and features two 12-inch instrument screens with a new interface. The vehicle features a system that allows semi-autonomous driving, and it also has an array of driver assistance technologies.

At first glance, the car looks to play in the same space as the China-only DS6, with broadly similar dimensions – 4.57 meters long, 1.89 meters wide and 1.62 meters high. However, the DS7 appears to be a more sophisticated model, with greater levels of tech on board.

It certainly more extroverted in design, with a larger DS Wings grille flanked by trick active LED headlights – the jewel-like modules pivot 180 degrees to their forward positions when unlocked, a cue first seen on the E-Tense concept. Also taken from the show car are the LED daytime running lights and directional indicators at the corners of the bumper, designed to look like beaded stitches.

In terms of tech, the DS7 debuts the company’s DS Connected Pilot semi-autonomous driving function, inclusive of Stop and Go Active Cruise Control that adjusts the speed and steers in the center of the lane at speed of up to 180 km/h. There’s also a fully-automated DS Park Pilot that handles steering, acceleration, braking and gear changes.

Power comes from a range of five engines, including the 1.6 liter THP turbocharged four-cylinder engine in 180 hp and 225 hp forms, a 130 hp 1.2 litre PureTech turbo three-pot and a 1.6 liter BlueHDi turbodiesel with either 130 hp or 180 hp. Transmission options include a six-speed manual transmission and a new eight-speed automatic transmission that promises to be 2 kg lighter and 4% more fuel efficient.

Also offered is an E-Tense plug-in hybrid model that utilizes a 200 hp version of the 1.6 liter petrol engine, mated to the eight-speed automatic and two 109 hp electric motors – one at the front, the other at the rear, providing all-wheel drive – to produce a total system output of 300 hp. A 13 kWh lithium-ion battery under the rear seat floor provides juice, enabling an all-electric range of 60 km.

A plug-in hybrid will follow in 2019, a year after the car’s launch ten months from now. DS is the first PSA brand to get this (and most other) tech. It combines a 196bhp four-cylinder petrol with two 80kW electric motors – one for each axle giving all-wheel drive. DS are claiming an electric-only range of 37miles and a combined 296bhp.

Then there’s DS Active Scan Suspension. Basically, predictive damping via a camera mounted behind the rear-view mirror that spies potholes in the road and gives the suspension a heads-up. It’s a bit like Mercedes’ Magic Body Control, only that system uses active springs as well as adaptive dampers.

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