Iranian Researchers Investigate Integrated Social Cognition Model to Predict COVID‐19 Preventive Behaviors

Wednesday, August 12, 2020 - 13:51

A group of Iranian researchers from Tabriz University of Medical Sciences and Qazvin University of Medical Sciences in cooperation with researchers from The Hong Kong Polytechnic University, Nottingham Trent University and Griffith University have used an integrated social cognition model to predict COVID‐19 preventive behaviors.

According to an ISCA report, the results of the research, published in British journal of Health Psychology on 11 August 2020, shows that targeting change in coping planning and action planning may be most effective in promoting participation in COVID‐19 preventive behaviors.

Based on the research, "Rates of novel coronavirus disease 2019 (COVID‐19) infections have rapidly increased worldwide and reached pandemic proportions. A suite of preventive behaviors have been recommended to minimize risk of COVID‐19 infection in the general population. The present study utilized an integrated social cognition model to explain COVID‐19 preventive behaviors in a sample from the Iranian general population."

In this research, members of the general public (N = 1,718, M age = 33.34, SD = 15.77, male = 796, female = 922) agreed to participate in the study. Participants completed self‐report measures of demographic characteristics, intention, attitude, subjective norm, perceived behavioral control, and action self‐efficacy at an initial data collection occasion.

One week later, participants completed self‐report measures of maintenance self‐efficacy, action planning and coping planning, and, a further week later, measures of COVID‐19 preventive behaviors. Hypothesized relationships among social cognition constructs and COVID‐19 preventive behaviors according to the proposed integrated model were estimated using structural equation modelling.

According to the results, the proposed model fitted the data well according to multiple goodness‐of‐fit criteria. All proposed relationships among model constructs were statistically significant. The social cognition constructs with the largest effects on COVID‐19 preventive behaviors were coping planning (β = .575, p < .001) and action planning (β = .267, p < .001).

The research has been carried out by Vida Imani, Pediatric Health Research Center, Tabriz University of Medical Sciences, Nilofar Rajabi Majd, Zahra Ghasemi and Amir H. Pakpour, Social Determinants of Health Research Center, Research Institute for Prevention of Non‐Communicable Diseases, Qazvin University of Medical Sciences, Chung‐Ying Lin, Department of Rehabilitation Sciences, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, Mark D. Griffiths, International Gaming Research Unit, Psychology Department, Nottingham Trent University, UK and Kyra Hamilton and Martin S. Hagger from School of Applied Psychology, Menzies Health Institute Queensland, Griffith University, Mt Gravatt, Queensland, Australia.


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